Get More Out of Your Podcast: Transform Your Content into A Blog Post and Amplify Your Message
Have you been pumping out a podcast and building a successful base of loyal fans? Wish you could find ways of reaching a wider audience? That’s how repurposing your podcast into blog posts comes in. Creating long-form written content offers numerous benefits that can enhance your content strategy and reach a wider audience. Let’s dive deeper into how to repurpose your podcast content into engaging blog posts and explore the reasons behind this strategy.
Advantages to repurposing your podcast into blog posts
The first and most significant advantage of repurposing your podcast into blog posts is the ability to expand your reach. While some people may enjoy listening to podcasts, others prefer consuming information through written content. By repurposing your audio content into blog posts, you can cater to both preferences and tap into a broader audience base. Not only will you be reaching new readers, but you will also strengthen your relationship with existing listeners who might want to revisit your podcast episodes in a different format.
Ever heard the term “I’m more of a visual person” or even “I need to write it down or else I won’t remember it”? We all absorb information in different ways and it’s important to be aware of that.
Another compelling reason to repurpose your podcast into blog posts is the time and effort it saves. Creating new content from scratch can be a time-consuming task. It requires research, graphics, copy, you name it. By using your existing podcast episodes as a foundation, you can streamline your content creation process. This efficient approach helps you maintain a consistent content schedule without the risk of burning out.
Should you repurpose every podcast episode into a blog post?
When selecting which episodes to repurpose, it is essential to take into consideration key factors. Focus on episodes that are informative or entertaining, as these are more likely to resonate with your audience in blog post format. Also, choose episodes that cover topics relevant to your target audience's interests and needs. It's important to remember that not all podcast episodes translate into written form, so look for episodes that can be easily understood and followed without the context of audio.
Steps to repurposing your podcast into blog posts
Optimize your content for SEO. Once you have chosen the episodes to repurpose, the next step is to edit and optimize your transcripts for search engine optimization (SEO). If you’re not sure how to create a transcript from your podcast, there are a few options I can recommend that I use as part of our repurposing toolkit. By optimizing your content for search engines, you can increase its visibility and attract more organic traffic to your website. Bingo! Winner, winner!
Edit your content. Start by thoroughly editing your transcripts for clarity and readability. Eliminate any verbal crutches, such as filler words or repetitions, to ensure your text flows smoothly. Additionally, make sure to proofread your content for grammar and spelling errors.
Keyword research. To optimize your blog posts for SEO, you’ll need to invest some time into keyword research using tools like Google Keyword Planner or Ahrefs. Once you’ve identified relevant keywords and phrases that align with your content you need to make sure to incorporate them naturally throughout your blog post. Just make sure you avoid overloading your content with keywords, as it can make it hard to read and appear spammy to both readers and search engines. It’s important to strike a balance by placing keywords strategically in the title, headings, meta descriptions, and throughout the body of your post. Easy peasy, right?
Enhance your blog. When you have your optimized text ready, it's time to transform it into an engaging blog post. To make your content more visually appealing and easily scannable, make sure to use subheadings, bullet points, and images throughout your text (similar to this blog post 😀). Subheadings help break up the content into digestible sections and provide a clear structure. Bullet points highlight key information and allow readers to grasp important points quickly. Visual elements like images, charts, or infographics can complement your written content and make it more engaging. We’re big fans of infographics over here and include them in our service.
Bonus
You’ve done all this hard work to get your podcast repurposed into a blog post. But, it won’t do you much good unless you fully optimize it for SEO. I know, I know, we love throwing that acronym around. And if by now you’re feeling like this is just going to take up too much of your time, then it sounds like we need to chat. It’s what we do after all.
Ok, so for the juice bonus that’s really going to give your new blog post all the bells and whistles it needs to start getting Google’s attention. You need to be including on-page SEO elements, such as meta descriptions, title tags, and alt tags for images, this further improves your chances of ranking higher in search results.
Create clear meta descriptions that attract your readers to click through to your blog post.
Ensure that your title tags accurately reflect the content and include relevant keywords.
When adding images to your blog post, optimize them by providing descriptive alt tags and compressing their file sizes for faster loading speeds. Make sure to compress the file size without compressing the quality of the image.
Promoting your new blog post
There you have it. Your new blog post is ready to be scheduled! And just like you would promote your new podcast episode on socials and your newsletter (you have these in place, right?) your new blog post also needs prompting. This is crucial to maximize the impact of your repurposed blog post. Share your post across your social media channels, email newsletters, and other relevant platforms to drive traffic back to your website. Leverage the power of key snippets or excerpts from your blog post to attract new potential clients.
Take it a step further
If you have a new blog post with bullet points or a step-by-step, you can take a step further for your next blog. Why not make a brand-new blog that focuses solely on one bullet point? You can do a deep dive into it and continue to provide value to your clients, and keep creating east content for your blog.
By repurposing your podcasts you can easily create at least one long-form piece of content you can share on your blog. It can then be easily shared in a newsletter and social media. Giving you plenty of content that you didn’t have to spend endless hours trying to craft. But if it feels like you are already overwhelmed and tight on time to sit down and edit a transcript, that’s where we come in. Our content repurposing service is here to help you create content on auto-pilot. Fill out the questionnaire to find out if we would be a good fit and addition to your team.
